A three-party sponsorship agreement signed with Kolmar BNH and the Badminton Korea Association, effective through February 2029.
HemoHim – Korea’s first individually approved health functional food with dual functionality for immune enhancement and fatigue improvement.
World No. 1 An Se-young training while wearing a uniform featuring the “Atomy HemoHim” logo.
(Photo = Atomy) Atomy, a global direct-selling company (Chairman Park Han-gil), together with Kolmar BNH (CEO Lee Sang-ho), will officially sponsor the Korean national badminton team.
On the 24th, the two companies signed a sponsorship agreement with the Badminton Korea Association at the National Training Center in Jincheon, Chungcheongbuk-do.
The signing ceremony was attended by Atomy CEO Yoon Yong-sun, Kolmar BNH CEO Lee Sang-ho, Badminton Korea Association President Kim Dong-moon, Head Coach Park Joo-bong, and national team player An Se-young, among other representatives.
This agreement aims to support the health management and recovery of national badminton players so they can demonstrate their best performance on the international stage.
The sponsorship period runs for three years, from the 1st until February 28, 2029. It includes support for major events such as the 2026 Aichi-Nagoya Asian Games and the 2028 Los Angeles Olympics.
HemoHim, which will be used to support the national team, was the first domestically developed individually approved ingredient in Korea to receive recognition for immune function.
Among individually approved health functional foods in Korea, it holds symbolic significance as the first to secure dual functionality in both immune enhancement and fatigue improvement.
To compete at the highest level on the international stage, systematic health management and recovery support are essential for world-class athletes.
HemoHim is certified under anti-doping standards, ensuring safety so that elite athletes can consume it with confidence.
Its functionality has also been reaffirmed through related academic presentations.
Professor Song Wook of Seoul National University’s Department of Physical Education stated in a presentation on HemoHim’s fatigue improvement research that HemoHim significantly improved fatigue levels measured by the FSS (Fatigue Severity Scale). In particular, improvements in physical fatigue were confirmed. He explained that increased antioxidant activity and suppression of oxidative tissue damage can help alleviate fatigue caused by physical activity.
At the three-party sponsorship signing ceremony between Atomy, Kolmar BNH, and the Badminton Korea Association, Yoon Yong-sun, CEO of Atomy; Kim Dong-moon, President of the Badminton Korea Association; and Lee Seung-hwa, CEO of Kolmar BNH (from left), pose for a commemorative photo.
(Photo = Atomy)
Meanwhile, An Se-young achieved the world’s top ranking and won a gold medal at the 2024 Paris Olympics. She recently recorded 33 consecutive wins, demonstrating overwhelming competitiveness in international competitions such as the Asia Mixed Team Championships.
Men’s doubles world No. 1 pair Seo Seung-jae and Kim Won-ho are demonstrating top-tier performance on the international stage.
CEO Yoon Yong-sun stated, “HemoHim, which began as a national research project and has grown into the global market, has recorded cumulative sales of 3 trillion KRW as a single product. We find it especially meaningful that a product which has contributed to improving public health is now also supporting the health of national team athletes representing Korea.”
President Kim Dong-moon emphasized, “Systematic health management is essential for national team athletes to perform at their best on the international stage. Receiving support with a product backed by scientific evidence and proven safety will be a great source of strength for the team. We hope this agreement will lead to strengthened competitiveness for Korean badminton.”
Meanwhile, the national team will compete against the world’s top players at the 2026 YONEX All England Open Badminton Championships, which opens on the 3rd (Korean time) at the Utilita Arena in Birmingham, UK.
A group photo of the national team athletes and officials who attended the signing ceremony. Yoon Yong-sun, CEO of Atomy; Kim Dong-moon, President of the Badminton Korea Association; Lee Seung-hwa, CEO of Kolmar BNH; and Lim Bang-eon, Executive Director of the Badminton Korea Association.
(From the fourth person on the left in the front row, Photo = Atomy)
