Global Pandemic Silent Zone: Atomy Overseas Corporation

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"The Pandemic-Free Zone: Atomy Global Offices"

Overseas sales increased by 33% compared to last year as of August to make 351.8 billion won

Atomy's regional offices are growing strongly, thanks to health-conscious trend and social distancing due to the pandemic.
According to the Global Business HQ, the total sales of the overseas offices from January to August this year were about 351.8 billion won, a 33% increase from 264.3 billion won in the same period last year.
Even the COVID-19 pandemic could not stop Global Atomy's growth.
Its direct sales vision, in fact, has expanded with the ""On-Tact"" (on-contact) business model.
We looked into how Atomy's regional offices turn the COVID-19 situation into an opportunity. (from oldest to newest offices, excluding Atomy China)




USA: Smiles at Online Business Trend
Atomy USA, which celebrated its 10th anniversary this year, has temporarily closed all centers and canceled all center meetings, face-to-face gatherings, and seminars since March.
Despite this challenge, the office's sales in the first half of this year rose by 26% year-on-year to 38.9 billion won. The biggest reason for the growth is the web conferencing boom. The USA branch has been investing in the online conferencing service since three years ago because it is challenging to travel across the large country to hold a meeting or seminar regularly.
That investment paid off, as social distancing has become the norm due to COVID-19. Many USA members found themselves much busier after the pandemic. While they only had one or two meetings a day in the past, now that web conferences have become the default, they are now holding multiple meetings and adopting the ""On-Tact"" business models each day.
"We are focusing on supporting online conferences and providing quality digital content at the same time," says Branch Director Hyung-woo Yu. "Online meetings that allow anyone to attend without having to travel are more suitable for American consumers."


Japan: Sales Reaching All-Time-High Levels
Atomy Japan resumed offline Success Academies in June when emergency lockdown measures were lifted and is conducting online seminars simultaneously using conferencing apps.
 
It is promising that more members are finding new opportunities at Atomy in a time when it is challenging to keep their full-time jobs due to COVID-19. In this trend, the office is strengthening its support for its Japanese-Brazilian members.
Atomy's growing presence as an exporter through the Global Sourcing Global Sales (GSGS) strategy and the Absolute Quality Absolute Price principle is also an essential pillar for the growth of Atomy Japan.
According to the representative, its exports are expected to exceed 200 million yen this year.
Along with the strategy shown above and the strong health functional foods trend caused by COVID-19, Atomy Japan saw its monthly sales exceed 300 million yen for the first time in June; sales exceeded 350 million yen in July, approaching the 400 million yen mark.
"We are dealing with the pandemic crisis with the mindset that crises and opportunities coexist," Branch Director Han-bit Park said.
"In particular, the activities of Japanese-Brazilian members after the COVID-19 outbreak have been outstanding, and new membership registration and sales have been growing at the highest level since the establishment," Park added."


Canada: Smooth Sailing with Successful Online Seminars
In Canada, outdoor activities significantly decreased due to COVID-19, with average mobile usage time increasing by 39% compared to that in 2019.In
response to the change, Atomy Canada succeeded in transitioning to online seminars using YouTube and Zoom.
Sales from the Canadian office in the first half of this year increased by 35% compared to the same period of the previous year, and the Canadian members are staying encouraged and focused despite the COVID-19-related challenges.
Branch Director Jang-hun Oh says, "We are fighting against COVID-19 through communication and harmony with our leaders. As the demand for health functional foods increases, so do sales."


Taiwan: On Track to Surpass 200 Billion won This Year
Even in Taiwan, where the impact of COVID-19 has been relatively mild, social distancing is practiced just like in other countries.
Atomy Taiwan holds online seminars once every two weeks and resumed offline seminars in July.
The participants' names, contact information, and temperature are recorded, and they must wear a mask to enter the event venue.
Despite these challenges, sales continue to show stable growth.
According to the Atomy Taiwan official, the sales in the first half of this year increased by 6.74% compared to last year, to around 85.2 billion won.
Sales of vitamin C and hand soap have increased by more than 40%, and masks by 150%.
"We launched masks made by Atomy Taiwan in mid-August," said Branch Director Song-mo Gu.
"As the online seminars that started from the beginning of COVID-19 find their place, we will grow beyond expectations in the second half."




Singapore: Online Shopping Trend Boosts Growth
Singaporean members are active in using apps such as Facebook, WhatsApp, YouTube, and Zoom to adapt to social distancing.
For example, at the centers, the leading members are sharing content such as product demonstrations and compensation plans to guide new members through web platforms.
As a result, sales in the first half of this year reached 17.9 billion won, up 38.7% compared to the first half of
2019.COVID-19 has reminded Singaporeans of the importance of health supplements.
Sales of vitamin C have drastically increased as well as sales of masks and hand soap.
"In Singapore, there is a growing tendency to buy daily necessities at home and avoid visiting unsafe public places," says Branch Director Hyun-ju Lee.
"Continuing promotional campaigns to increase brand awareness, we will grow stronger through the COVID-19 crisis."


Cambodia: The Non-Contact Economy is an Opportunity for Atomy
Cambodia is not hit as hard by COVID-19 as many other countries.
However, due to its vulnerable healthcare system, both the government and the public are paying particular attention to adhering to public health guidelines.
Atomy Cambodia temporarily discontinued gatherings at the direct management center since the beginning of the outbreak and further restricted office access.
Although some members were initially confused, the transition took place gradually as all seminars were brought online and digital materials were produced and shared with the members through various social media platforms.
The office also plans to run educational programs for personal broadcasting and video production in order to assist members' businesses.
It believes that the rapid shift to online activities has been a new motivation for the members.
Cambodian office continuously reminds them that a fast transition to the new era is the key to success.
The office is seeing higher demand for delivery orders than pick-up orders, and sales are on the rise after stabilizing.
With the rise in sales of vitamin C and hygiene products, in addition to the steady seller HemoHIM, sales rose by 72.8% compared to last year to 4.2 billion won in the first half of this year.
"When sales were falling early on due to COVID-19, we actively strengthened our online content," says Branch Director Hyeon-su Im.
"The social distancing trend is not a crisis, but rather an opportunity for Atomy."




The Philippines: Growth After May, Better in the H2
Atomy Philippines is following public health guidelines to prevent the spread of COVID-19, such as social distancing in the office, wearing masks, and disinfecting hands. I
t also provides company vehicles for the commuters for their safety.
Since the Philippines has the highest number of confirmed cases in Southeast Asia, the members' performances also dipped. But recently, their businesses gradually reactivated, and sales have been on a rebound since May.
Branch Director Byeong-ho Kim says, "The initial shock has subsided considerably now.
The second half of the year will be much better as the sales of HemoHim grow, and members adapt to the On-Tact model."


Thailand: The Contactless Market will Drive Atomy's Growth
In the early days of COVID-19, Thai members had to adapt to "Un-Tact" (contactless) business practices as well as pandemic.
Atomy Thailand focused on hosting as many online seminars as possible, creating diverse and new content, and supporting the online business.
As a result, most members went beyond getting used to distanced business and turned it into a new opportunity.
In the first half of this year, it grew by 19.4% compared to last year.
In the second half, it is expecting bigger growth because of the rising demand for HemoHIM and continued popularity of the evening care line, foaming cleanser, sunscreen, and toothpaste.
"The COVID-19 situation in itself has not had a significant impact," says Branch Director Bu-young Lee.
"But as the members get used to doing "Un-Tact" business, we can expect even greater results in the second half of the year as new markets are created."




Mexico: Increased Interest in Immune Support, Growth Doubled
In Mexico, the impact of COVID-19 has been severe.
However, members of Atomy Mexico are actively engaged in contactless business through web seminars and conferences while refraining from leaving their homes and in-person meetings.
Sales figures for the Mexican office in the first half of 2020 were more than double that of the first half of 2019.
"Rising interest in immune support products boosts sales of HemoHIM and vitamin C," says Branch Director Jeong-hee Lee.
"We will make all-out efforts to support the members' online businesses by providing various contents, online seminars, and tips on how to use apps that members can actually use."




Malaysia: Seizing Growth Opportunities Amid the Pandemic
Atomy Malaysia also canceled all offline events, such as the Success Academy.
It also strongly discourages in-person activities at each center until the end of this year.
Instead, the office is devoted to supporting all members so that they can actively engage in online activities.
The web seminars are broadcast in three languages, including English, Malay, and Chinese, and the monthly Success Academy has also moved online.
A strong consumer base also began to form as the members focused on smaller group meetings with less than five members.
Sales in the first half of the year reached 38.9 billion won, up 68.39% from last year.
In July, the largest number of members registered since the establishment, showing remarkable growth in both sales and the membership size.
"The GSGS hand sanitizer, which was released in the first half of the year, has been a big hit. Vitamin C has also seen huge growth due to the popularity of Health Functional Foods," said Branch Director Se-won Kim.
"Atomy, which has steadily strengthened online activities and accumulated digital content, has secured a solid foundation for growth with the help of the global pandemic."




Australia: The Pandemic Turns Out to be an Opportunity to Grow
The surge in the number of COVID-19 patients in Melbourne, Australia, has forced Atomy Australia to go into lockdown. In Melbourne, only shopping for food and daily necessities and visiting doctors' offices and pharmacies were allowed.
Curfews were imposed at night.
The city's lockdown, which has been imposed since August 5, will fine individuals $200 for not wearing a mask, up to $19,826.
Fines for the violation of the rules can be up to $20,000 for individuals and $100,000 for businesses through the court system.
The lifting of the lockdown will be decided after six weeks.
In response to this, the Australian office is making all of its employees work from home, has suspended the operation of centers, and is providing free delivery for purchases over $50.
Despite this difficult COVID-19 situation, sales nearly doubled in the first half of this year in comparison to 2019.
"Australia has a well-equipped infrastructure for online business," said Branch Director Sally Kim.
"As the demand for personal hygiene products such as hand sanitizers, on top of health functional foods, is increasing, sales are growing significantly as well."


Indonesia: Doubling Up in the H2 with HemoHIM
Atomy Indonesia is encouraged that sales are rising with the release of HemoHIM in August.
Since the outbreak, the Indonesian office has carried out work-from-home on a rotation basis from April to July.
It has maximized the distance between employees, installed acrylic desk screens and hand sanitizers, and mandated mask-wearing in the office.
The member sentiment is positive.
Products such as potato ramen, laver, Café Arabica, as well as GSGS products from Atomy Taiwan, including Taiwanese patches, laver, and masks, have soared in popularity, racking up the average sales for the months from May to March of won 1.3 billion .
"The release of HemoHIM in August increased sales again," said Branch Director Sung-jeon Kim.
"Although we grew by only 17% in the first half, we will be able to more than double that in the second half."


Russia: Using Online Seminars to Increase Sales
Atomy Russia was also not spared from the influence of COVID-19.
Seminars at the center are currently prohibited, and members are strongly encouraged to have video conferencing.
In the early days, the morale of the members had been somewhat dampened.
However, availing of various video conferencing apps helped them to regain their strength.
In particular, online seminars are highly activated, and communication among members is well-established.
In the first half of the year, sales amounted to 12.1 billion won, nearly three times higher than last year.
"The response to promotions such as set products and 3+1 products has been great," said Branch Director Jae-hyung Shin.
"The spread of the distancing trend is approaching as an opportunity for Atomy Russia."

  
  

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